It is Square-Enix best financial interest to have positive sentiment, so they can continue to cross-sell their other games and products. Look at the poor sales performance of Final Fantasy XVI and Final Fantasy VII Rebirth. They had to report that in their quarterly financial statement. Forspoken and Babylon's Fall had poor sentiment as well and bombed in sales. They thought releasing Balan Wonderworld was a good idea too.

Eventually, players stop caring about your IP and another company takes your consumer's money.