Quote Originally Posted by Kozmakis View Post
In my workplace, I do researches from time to time and they usually show that in a subscription business, it's easier to re-acquire a lapsed subscriber than someone brand new to the product. It drives higher lifetime value (LTV), and that's a key metric for retention, as retention drives up to 20x more revenue than acquisition. (varies per industry) So yeah, if they are doing that, I'd say it is a smart move!
I suspect that re-acquiring would only work on people who left for certain reasons. for people who have become disillusioned with the company, game design or something else, losing them means... they are gone. that frail little tie of loyalty is broken. if SE were to announce anything, even a "sorry but it is what it is now, and we hear you but we are going to work on all jobs in 8.0" or even "sorry, we are ditching healers" then that goes a long way to a desire to stay or go. an apparent indifference to the game issues... is not going to help their cause... or their retention.

the announcement for WoW may make them keep their mouths shut, because then they might be seen as "just following WoW's lead" if they make an announcement now. either way, I feel thy are running out of time to retain the ones that may leave, and leave permanently, due to their complete silence.