#FFXIVHEALERSTRIKE

[Kozmakis]

you know... a thought occurred to me. what if Blizzard isnt listening to its players... but seeing the issue there.. and making this announcement to try and lure some of its players back from FFXIV? wont work for me, I have no interest in WoW anymore, but it does kind of read like "HEY! we value our healing community! come play with us, we want your $15 a month...."

In my workplace, I do researches from time to time and they usually show that in a subscription business, it's easier to re-acquire a lapsed subscriber than someone brand new to the product. It drives higher lifetime value (LTV), and that's a key metric for retention, as retention drives up to 20x more revenue than acquisition. (varies per industry) So yeah, if they are doing that, I'd say it is a smart move!