I think it comes down to a couple different types of people

1. want everything for free because they sub to the game
2. want things dirt cheap because they sub to the game
3. dont care what the prices are because nothing in there is needed to actually play and look good in the game
4. dont care what the prices are because they know how to budget and giving up their daily fix ($6 coffee etc) means they can spend the money to get something they like
5. dont care because they have more money than sense and just like to buy everything, to show off OR support the game
6. complain because thats just what they do all the time. (for those types here is some cheese for your whine..)