Online store prices are outrageously high!

[Krotoan]

No, the issue is with SE. The items are simply far too expensive. When something is massively over-priced, you don't 'budget' for it. You point out it's a rip-off, don't buy it and talk to people about how it's a massive rip-off.

"Far too expensive" for you. You have the problem. The market is there for people buying it at it's current pricepoint. That is what sets the price, not what you personally want to pay for it. What you are outraged about paying once, EVER for your character, many average people spend on 1-10 minute experiences. You can buy a starbucks drink.. or have a new emote for your character. You can get a pretty nice dinner.. or you can have a 4 person mount that you get to use until you stop your sub. Perspective is important as well

DLC has been around long enough in video games for people to gauge what is and isn't reasonable and these are far above what you'd expect to pay for what they are.

Except provably not. Many other (just as popular) games actually charge MORE for less. Considering FFXIV is mostly designed to have maybe 1 character per server (I'm not saying you can't have alts, just that you can experience pretty much everything the game has to offer on one character), the price per item applying to one character is very reasonable.

But sadlly there is nothing in the store that should be more then a $1...

Because? Please explain beyond "I don't think it should cost more than.. "

Really how many people actively play the game about 800k
I'm not paying $25 for a mount. That is basically a retecture of something already in the game.
Even if it took a week to do tweak it. Which it doesn't 1 person lets say $40/hour x 40 $1600 to make it just right... with meeting and commities and everything.. lets say it cost 2k.
I personally thing a lot more people would pay $1 few that pay $25..

Except it takes one person to conceptualize it, one person to model it, one person to texture it, several people to test and implement it, etc. etc.

Your concept of "I bet more people would buy it for a dollar.. " .. well yes.. but it would take 25 times as many people to make the same amount of money, not adjusting for transaction fees and so on. They don't just slap prices on stuff, they research what the market is (check other games acceptable prices) and figure out at what pricepoint they'll make the most money.

But they see value because a few people do pay $25 so they think that is the going rate.
and lets face it 1,000/800,000 that's still $25,000 vs hoping 25k people pay for it.

If enough people pay a price.. that is the going rate. That is how a luxury market works.
And again.. market research is done. A company of this size does not "hope".

I honestly think there shouldn't be anything in the cash shop you can't get in game. Make them time/gil/untradable currancy sinks.
$10 a month time 5 months to get a mount is $50 vs $25...

Then there wouldn't be an incentive to use the cash shop and the whole purpose it was made for would be bunk. Therefore you wouldn't have most of the items in it since they were cash shop exclusives made by an entirely separate team created for that sole purpose.

[JTF-Taru]

"Far too expensive" for you. You have the problem. The market is there for people buying it at it's current pricepoint. That is what sets the price, not what you personally want to pay for it. What you are outraged about paying once, EVER for your character, many average people spend on 1-10 minute experiences. You can buy a starbucks drink.. or have a new emote for your character. You can get a pretty nice dinner.. or you can have a 4 person mount that you get to use until you stop your sub. Perspective is important as well

Except provably not. Many other (just as popular) games actually charge MORE for less. Considering FFXIV is mostly designed to have maybe 1 character per server (I'm not saying you can't have alts, just that you can experience pretty much everything the game has to offer on one character), the price per item applying to one character is very reasonable.

But it isn't just me. I'm not the one who started the thread. Nor am I one of the many other people who have all pointed out how over-priced these items are. Plenty of people have pointed this out. So that's not true.

A small number of people being prepared to overpay for something doesn't make a market nor define how the majority think.

The reasons being used to try and defend the prices make no sense. People are saying things like 'I usually buy a Starbucks drink for $6 so paying $6 for an emote (or whatever) is fine. I'll just go without my Starbucks drink for a day.'

But Starbucks is literally the go-to example when people talk about how over-priced street shop drinks are. Defending over-paying for one thing because you usually over-pay for another thing doesn't make it okay.

And the argument that the drinks aren't over-priced as Starbucks is a successful company so the market is happy to pay their prices isn't valid either. There are 7.6 billion people on the planet. Only a tiny minority of those think paying exorbitant prices for a drink is okay. But enough do to keep the company in business. Doesn't stop Starbucks having their deserved reputation for over-priced drinks no matter what the 'market' says.

There is an objective notion of over-pricing and the Mog Station is very much in the same category as Starbucks.

Also it's provable that the items are over-priced. Many, many games give you much more for less money or at least comparable items for less.

[Kes13a]

There is an objective notion of over-pricing and the Mog Station is very much in the same category as Starbucks.

Also it's provable that the items are over-priced. Many, many games give you much more for less money or at least comparable items for less.

actually, what you are putting forth as being overprices is your subjective view. since they sell the items, it is apparent not everyone feels the same.

so, prove that the items are overpriced. I have seen no other games selling items for FFxiv just as I have not seen mog station selling things for other games. so I am not following how its provable. What are the costs for developing these items? I have not seen those figures anywhere. basically, without seeing a cost to market for an item you are unable to say anything is provable.

single character mounts are half the price of account wide. So it is apparent some coding is involved there to allow for inclusion for all characters. Do you happen to know what extra coding is required to allow for 3 passengers?

I am certain you are also aware that as a business, they expect to make some profit to show to stockholders. do you have anything that shows profit per item that may be provable for your claim?