Where is the "never before seen content"?

[Vstarstruck]

Welcome to every video game ever. This has been said in sonic games, street fighter games, tera, wow, bns, gw2 the list goes on. Most companies play it safe cause who wants to lose over 80% of a working playerbase cause you wanted something untested. Every company does this to an extent.

Most people get that, the issue is "We are releasing something never been seen in a MMO" or whatever the claim is, and it is just a reskin what you did before, with nothing new about it. At some point it feels like this:
https://youtu.be/ddUrZlnr3NI?t=537
This is why over-hype is so dangerous. What is going to happen in the distant future if this becomes more common? over-hype after over-hype, after over-hype? It may lead to a new game crash if things keep getting worse and down this road.