The less effort is when you can sell more even with the same amount of items. If we had unlimited amount of slots to sell then more retainers would not bring an advantage but they simply do because each has a limit. So if I craft 60 items and another crafts that too but has no additional retainers, I will have an advantage even though we both have the same items (thus the same basics). Because that person has to wait till the free retainers sell the old stuff to even beginn selling the rest, while I can throw them on the market board at the same time. Thus an advantage that I got thanks to paying money. So if we take the time that I need to sell the stuff as the win, I win. Its not about the real time it will take (maybe he will still sell faster for a reason) but that I theoretically should sell it faster.
The same with boosters or gear with stats. Buying that will not guarantee you to win. Others with no booster can still win over you. But they got the advantage that should let them win if everyone has the same basics.
You could argue having more time is probably the biggest win of all. Since you can then use the time for other things ingame or even real life. (Just saying) In the end it would always be just pay for convenience (or advantage) because its never a 100% sure win. You can lose against someone in PVP that uses such an item, only to still win the tournament if you got lucky and your last opponement is someone with no booster. Yet people would still call it P2W. Honestly if we nitpick about the term (which does not even have an universal meaning) then lets just say: Retainers give those that buy them an advantage and its convenient for them. Which happens in a sub MMO.



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