The general player base needs to improve

[Bobs]

This is an open discussion about bad play on the NA side of things. Particularly in endgame content.

Currently there just is not enough end game content for the player to want to be; or the justification for "git gud."
Great You got all the gear from Savage, you are i370. So what next? More of the same content. There is no goal after getting the item. To that end all the current content can be done just the same with i350. The drive in other mmo is PvP, "get better or get your stuff taken."

Maybe Eureka will bring back some of the drive needed to get better; but people are already declaring it a dud even before it's out. Other than Eureka the status quo formula is obviously not enough to drive people.

Add: It's not a player problem, it's a development problem.