I have already been unsubbing once I have full savage gear, and it hurts my heart every time. I do not like WoW, and I've not heard of any other MMO having proper endgame, so that leaves me with NOTHING. I want a home, and this could be it if they would be some effort in. The way I see it, they'd barely be taking anything away from the casual crowd to expand endgame, because I keep hearing you guys are drowning in content. I guess that's where we differ. Because I feel if they even took 5% of your casual content away to divert those resources to endgame, hardly anyone would unsub because they have so much content already, but they can finally give the starving raiders more to do, keeping subs like me in the process, and attracting other raiders to this game...