Correction: Player A loves costumes, Player B doesn't care about costumes.
1. Game can continue on as a proper P2P game adding costumes at a decent pace with each update and event (like it already is). Player A gets to earn their costumes through playing content the way it's supposed to be in a proper P2P game. Player B can continue min/maxing through playing content without having to worry about costumes (what's this you mean they're accomplishing the same thing by le gasp doing the same thing? MADNESS)
2. Game company sees doe-eyed fools handing other much bigger companies (with more job security) lube to screw them with cash shops taking it with a smile and think they can do the same thing so they stop adding all future costumes for free like they were and instead slap a price tag onto them. Game's subscriptions plummet to the point of being unprofitable leaving developers scratching their heads, game temporarily shuts down to rebuild it from the ground up to support a cash shop and is re-launched as AFRR A Free Realm Reborn, it makes a decent amount of money within the first few months and then slowly dies again as people leave for the next free flavor of the month mmo, then said company is forced to shut down or lay off a significant amount of its staff because when launching ARR it announced that if it failed it could mean the end of the company.
3. There is no 3rd option.
Ignorant Player A is still ignorant of the shady ways large companies operate and has the delusion that a company will take the route that's most appealing to the customer despite the fact that there hasn't been a single P2P mmo to implement a cash shop in a appealing way.
Ignorant Player B thinks they should just bend over when a company tries to screw them despite the fact that the massive outcry against Microsoft's Xbox One forcing them to change their policies (and is still hurting despite changing those policies because of the damage it did to their reputation), the massive outcry and lawsuits against EA for Mass Effect 3 and Battlefield 4 forcing them to change/fix things, and Capcom being on the verge of going bankrupt despite having some of the best IPs because they've tried to screw their customers one too many times and they're suffering for it, have all proved that the customer has much more power over the company than the company would like them to believe.
People like Ignorant Players A and B are the reason the game industry has fallen as far as it has and why if it continues on the course that it's going that there will inevitably be another gaming crash.
DLC implemented in the way that GTA 4 implemented DLC is beneficial. Just about every other way (which is the way it's used the majority of the time) is screwing the customer.


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