MMO's being a waste of time is to be expected but I've never known it to be so obvious as in this game. At least when it's hidden and handled correctly you barely notice when things are moving on. I don't think SE are really cut out for a WoW type MMO, they were better off with 1 simple level cap.

The future of the genre is very bleak in my eyes, and I am in no way trying to speak for others. Personally I am just disappointed by all this short but instant gratification - I like to work for achievements but then be proud of what I've achieved rather than be happy with something that's made worthless in a few weeks.