I wouldnt neccesarily call "it being one of the main tabs on the main menu screen" being extremely subtleDiablo 4's cash shop is extremely subtle, to the point of it being easily missed if you don't go explicitly looking for it. That being said, it's strange to call out Blizzard for supposedly being 'greedy' when it comes to optional purchases when posting on the official forum of a game that has emotes locked behind statues that cost a good £200 with limited availability.
It's the nature of the industry. Game development is extremely expensive, especially for games that are supported with new content over time. So optional, luxury items are dangled before players with a disposable income in a way that is ultimately no different to how optional, luxury items are available at a supermarket or restaurant.
I think it's fine to criticise such things, though consistency is key. In general, I take complaints from game journalists with a hefty pinch of salt on that front.
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