That's why we still have ward housing after all these years despite the poor souls still hoping for instanced housing. It's the primary method for retaining subscribers.
Adding wards in small doses hits the balance where more and more people gain houses and are forced to maintain their subscription but where there aren't too many empty plots and the FOMO is still present. If there were 5000 empty plots people wouldn't worry about taking a break until the next expansion, but when there are only 50 plots left on your server... you want to hold on to what you have.
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