The biggest problem with this game is outside of fomo items from events and such there is absolutely no reason to do content as it releases. Absolutely none. If you wait until the next expansion comes out you can get the best gear from that previous expansion easier and faster than they did with it was current. It lacks a reason outside of story to really want to keep up with the Jones's. Every expansion is exactly the same. It's been the same since Heavensward. The best gear is cheap as hell once the new expansion is live. Seriously if you don't care about bleeding edge content or pvp who cares? That's the issue, but on the flip side you have Wow where not playing feels like you're neglecting your spouse. We need a good middle ground and neither game has achieved it yet.