the problem is if the carrot being dangled isn't enticing enough it will be dead content on arrival.Yes the itemization is rigid, but I dont realy see rewards as much problem.
You just give some alternate currency and use it for stuff like tomestone upgrade items, pets, glams, mounts, orchestrions. They dont even need to be all new items. Some can be from previous expansions - just like we are getting for those moogle tomestones.
I think rewards are not blocker for heroic dungeons/raids, its more the fact that it would require some significant resources to develop/polish. Resources that are not spend for Eureka-style content and similar.
PS: Hell, maybe even resources that are now not used at all. This game has huge playerbase on pay-to-play system. I don't realy feel much funds it is pushed back to improve the game. Feels like upkeep, sorry..
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