Lack of End Game Content

[Avraym]

WoW raiding has been in decline partly because Mythic plus is harder content, but better rewards are obtainable from overland content. This has pushed a significant part of the raiding community away. Bragging rights are a part of it, but it's important there's a reward as an incentive.

Absolutely. There's a reason that the weapons have stats when they release Ultimate.

Raiders love the incentive to get a reward that not only shows off their ability to clear most difficult content, but enhances it also.