Lack of End Game Content

[Nixxe]

but i wouldn't call that a mega casual hobby no matter what it is.

"Mega casual" is maybe a bit much, but it's definitely a casual amount of time. MMORPGs are notorious for the amount of time players invest into them, and aren't readily comparable to most other pursuits. Consider that the MSQ added for Shadowbringers launch alone is basically an entire single-player RPG worth of content, and you have to get through that to do anything else, but a ton of people will have completed that in the first few days of the expansion. MMOs are generally made for and attract an all around more hardcore audience, who expect an appropriate amount of content to keep them satisfied. If you're one of those people who only plays a few hours a week, it's little wonder that you wouldn't understand the dilemma.