Lack of End Game Content

[SendohJin]

10-15 hrs a week is mega casual for a mmo, that should never be used as a benchmark on how to make a mmo.

you have to evolve with the world.

10 hours is a quarter of a fulltime job. if 15 hours is still MEGA casual, that's a problem in definition. if someone told you they went to the gym 2 hours a day, 7 days a week, you wouldn't say they are a mega casual gymgoer.

i would say 15 hours is above the median for FFXIV subscribers.