PvP and its Popularity

[SenorPatty]

The devs need to care about pvp for pvp to be successful.

Pvp is as a successful as how much of a world on its own it is. It needs proper GC rivalry, events on the regular, gear with relevant pvp stats and even materia, to name a few examples.. Basically, pvp needs to be a thing that a player can fully live in the same way you can if you choose only to craft/gather or pve.

[Zojha]

It needs proper GC rivalry, events on the regular, gear with relevant pvp stats and even materia, to name a few examples.. Basically, pvp needs to be a thing that a player can fully live in the same way you can if you choose only to craft/gather or pve.

Well, it had gear with relevant PvP stats. It was called "Morale". When the first frontline got implemented, gear got synced however, making it a pointless stat in there. That was a result of the developers noticing that people barely played PvP and there was wintrading galore to farm XP and Marks in the dead queues.
It also had materia back in the days - actual PvP materia, such as stun resistance, sleep resistance etc. Got disabled with the sync and later removed entirely.

PvP in this game has come a long way and tried a great many things. At this point, I think it's even free to play, what with the free trial being extended to level 30 and PvP being available at 30. The issue is that none of these supporting systems can salvage bad gameplay.