Would you genuinely believe that most players continued on to 2.0 just because of free items? Definitely not, but one thing that did entice players was the reduction of their subscription which effects people much more greatly than that of something digital in-game that has literally no monetary value.
For something to be rare/exclusive, a customer needs to be able to have access to it to begin with, such as with the Collector's Editions of ARR/Expacs, or rare items in game that everyone can unlock through completing certain requirements etc. The earrings are currently impossible to obtain the only thing that you could claim is exclusive about them is SE giving legacy players a 5yr head start on having them before everyone else.
As stated in an earlier post, there is clear interest from players for SE to bring certain things of 1.0 back and they are actually open to the idea. In the end, despite legacy players sticking it out for so long, it's the 2.0 players onwards that are more in numbers for seeing old stuff, not to mention the money SE makes from the subs (as they do not get legacy discount) is much more profitable. The greater masses will get more treatment, that's how business works.



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