I offer my perspective as a general non-PVPer that jumps in there every so often for glams and xp...

1. The game doesn't bother to emphasize the objectives on-screen. Bad game design practice right off The bat.

2. Mounts are too slow.

3. As far as Shatter goes, the winner is solely determined by rng spawns. Again, bad design.

4. We walk out of there with exp, ranks, and marks no matter how bad we lose.

Conclusion: Call it bad design or out of the dev's desperation, but there is no way with even just my few hand-picked examples above would you guys see PvP attract quality players. Sad but true.