Personally, I am of the opinion that the Cash shop is here to stay (unfortunately), but there is one thing that *must* change.
The cost of things like mounts, outfits and emotes is too high - especially where these things are limited to a single character. I mean hells bells, paying two months full sub for an outfit, and only one of my characters can wear it? Dammit SE I pay a full sub to have more characters, Stop cheaping out and let these things be account wide - we already pay more for more characters.
At very least switch to two tier pricing with the current full price being the price for account wide and a price 40-50% lower being the single character price. I'd imagine that this would actually increase your business because people turned off by paying so much for single character things, would be more likely to buy with the increased value of making them account wide; and people turned off by the cost completely would have a less expensive option for a single character.
Sounds like a win-win.
Indeed. I mean as I said above, the cash shop is here to stay, I think that is inevitable. However the gouging us by charging so highly for an emote - on a single character is just bad. I think it's bad business as I suggested above. I mean if I pay full sub I can have multiple characters on a server, up to 40 characters in total, imagine if I wanted that emote across them all, $280. Not gonna happen. For that matter, why would I spend half a month's sub (for all 40 characters) on an emote I can use on only 1 character?
Holy crap for that matter two emotes together cost as much as ARR does when on sale, where's the value again? The prices are just too damn high - especially for single character things.