It's $7 for an emote that in the past would have been added as a quest reward, and it's not even account-wide. Think about dollar value here, for crying out loud... $7 in the free-to-play game I play takes me a LOT further, and that game didn't start putting basic emotes in the cash shop. PLUS everything is account-wide there.

Also, this is not a free-to-play game; we already are required to pay a monthly sub to access it.