SE's main playerbase - the japanese, don't have this problem in their servers because they generally aren't incompetent enough to need to buy gil. This gives SE the ability to easily ban the few gilbuyers in their servers and maintain RMT at a minimum. However, in NA/EU servers where RMT thrives due to throngs of incompetent players needing to buy gil, then they have a problem - banning gilbuyers (to kill off demand) in these servers will halve the population or worse. The countless SOB stories accusing SE of banning ''innocents'' in the forums will damage their reputation. And the money lost from banned accounts will send their balance sheets into the red.
So, why should they do anything? In the end, it's not their fault NA/SE players like to buy gil.

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