Those generalists aren't too bad to deal with, you just have to specialize in one market and push them out.. Give them enough trouble (i.e. undercut them every chance you get so THEY have to keep an eye on your market even closer on top of what they ALREADY do... They'll eventually back off after finding it to be not worth their trouble.. It's the 2 specialists competing in same market scenario that gives the worst price wars, often going below the raw material costs.. because there's no quick alternative.