Quote Originally Posted by Drako View Post
off-topic but what the heck, Ishgard was in the name of the expansion in JP? Why not in english? I hate when the localization team goes batty and comes up with some random name for things. It ends up sucking bad...no offense to anyone that likes the name, but it just sounds so lazy. sounds like they just asked people to think of any random name they thought sounded cool and put it in a hat to be drawn.
The general reason behind renaming something with translations is to do how they make people react, and lure new people. While I would've loved the JP name myself, it is a bland name to english speakers. Think about the Resident Evil games, they were called Biohazard in JP. If that name was the english name too, would it catch people's eyes as "this is going to be a horror game?" I could probably find a lot more comparisons, and I know there's even some that were EN first and they changed for JP with what we'd think is a generic name.