Acceptable Cash Shop Items: Suggestions!

[Skull_Angel]

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From my understanding the developers of TERA thought they could increase their player base and bring in more money by going F2P and expanding their cash shop. They did such because they saw a trend in current P2P MMOs only holding on to a dedicated/hardcore player base after the initial "hype" phase after release. Whether it worked or not to bring in a larger player base, it ended up losing a lot of it's hardcore/dedicated players. The failure didn't come from having the cash shop, it came from expanding it and going F2P, at least that's what I understand from articles and testimonies.

I haven't really suggested anything myself, I've even stated that it's my opinion that the inclusion of P2W elements is unacceptable. I have been questioning why offering additional aesthetic options via cash shop would be such a horrible thing though, and have only gotten one real good answer.

Companies look to make money, that's what they do. They look to find ways to make more money constantly and weigh the positives and negatives of doing certain things; cash shops done in a certain way are able to create a lot of revenue at minimal cost [when done in a way that's acceptable to most of the community].

In short, people think it will ruin the game or betray it's spirit.

This is more of what I've been seeking, and it reflects what I've observed so far in this thread. So, because people believe it will ruin the game it should not be attempted in the first place, no?