So 1.0 owners have to start paying the monthly fee immediately?

[Alhanelem]

No early access is ever longer than a week per industry standard. There's no indication that it's going to be longer for this game.

What are you talking about? lol...

There is no industry standard for early access. Not every game does them, and they have been of varying lengths.

People will feel entitled to what Square Enix promises, and Square Enix promised a free trial, that isn't being delivered.

Most of us have already been trying the game for free for at least phase 1 and/or 2 of the beta. There's 2 more phases. There's early access. I don't know how this couldn't possibly be more than enough FREE! for you. Early access is the free period they promised. There was no set date range or time period given- EVER- only a vague "current players get to play for free before the game is available to everyone else." Since all current players were automatically eligible to participate int he beta, that technically fufilles this.