Okay, you dont speak Japanese do you? You've misunderstood your own link.
He says that more players are engaging with hard content than a lot of players think. Around 50% of players engage with hard content with around 30% of those completing.
He isnt exactly clear in the JP but it reads to me as though 50% have a go, with 30% of those who attempt hard content actually completing the series. This would more or less agree with what I posted.
He also goes on to say that around half the playerbase are casuals who only engage with the MSQ alongside some other content such as a little crafting, roleplay or extremes if they are invited to do that content (ie by their FC).
The 50% you're pulling up is engagement, which means only half of the playerbase even attempt savage or higher on any level at all.


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