"New game plus - quests will have no rewards..."

[Nemmar]

Gotta love it when people act like something is worthless because it doesn't appeal to them personally. Well, I will never play Hrothgar so adding them must have been a waste of resources, I guess. I don't like crafting so all the new crafter content is worthless? Savage, Ultimate raids?
NG+ isn't for everyone. It's for those who want to replay the story - cutscenes, out-of-cutscene dialogue, fights and everything else - in its entirety and not because there's a carrot on a stick. And that's fine. I'll be using NG+ to play the story again many times over as different classes and maybe even races and genders over time (without having to level an alt, hallelujah) so this is a worthwhile addition to me.

There are many other things you can do in this game to feel "rewarded" and to level alt jobs.

This is off topic and will probably be spun on me again for daring to try and explain. But, yes, those things are indeed worthless to you. When developing a game though, you have to make decisions on what to add and how large the amount of players that would play such a feature and what effect it would have in the games lifespan is, cause you have limited resources. So, your resources should go to the features that most players will make use of or that will benefit the tail end life of the game. I think that in the terms on new game +, it might have been less clear what people really wanted from it. Many have different ideas of what the feature should be and it has not come to the expectation of all. It does NOT mean they don't care about story. It means they care about more than just the story.

So, please let's try to move from that misrepresentation. You can like more than one thing. New game + doesn't have to be only the bare minimum for only those that want to replay the story with nothing else. If something simple like giving xp is gonna interest more players into using the feature, why should one tell them off? How is the feature gonna lose anything from it? Same goes for achievements or difficulty levels or challenges, etc. Let's try to think less in tribalist terms and more in how we can include as many people as possible.
Also because there are other things, doesn't mean there can't be more.