Lack of End Game Content

[kartana]

A good example of the problem (imho): Roulettes aren't end game content. If they would drop relevant gear I would count them as such but not right now. WoW has made it so that they increase the iLvl of the dropped gear from normal/heroic/mythics from time to time so doing them gives you a chance to get some upgrades instead of just accumulating currency to buy that gear. I think the tomestone grind is really one of the weaknesses of FFXIV. At least the expert roulettes should get some relevant drops around you overall iLvl.
I am not capping tomestones anymore, this means I am behind on iLvl but I don't care anymore. It's too much of the same stuff day after day, week after week. Even the new expert roulette dungeons didn't change that since they are more of the same, almost just made for the tomestone grind. They need more ways to earn that gear. Not easier or faster, just different.