Lack of End Game Content

[Kaylessa]

Strange, considering it fits even the narrower definition of endgame presented in this thread: done on a level cap job.

Nope. Endgame content has never been, and never will be, content you choose to do at level cap. It is content that requires you to be at level cap. It is content that is restricted to max level. You're changing the definition once again to fit an agenda. New rewards for leveling content doesn't make that content endgame content.

EDIT: Farming for BIS gear can be an endgame activity, but the content run to farm for that gear may not be endgame content. Running Sastasha? Definitely not endgame content no matter what you're farming. Are you seriously suggesting running a level 20 dungeon is endgame content?