Lack of End Game Content

[Zabuza]

Well, maybe because Twitch viewers are interested in watching a show? Fighting a raid boss is a show, a race for a World First is a show, no matter how many people in game are actually participating in said activity.
Doing the same trial x99 for a mount, farming 100500 resources to craft and make gil, decorating a house while 10 times rearranging the south wall - all these are not a show for the Twitch users, though still a very valuable activity for lots and lots FFXIV players.

And you don't think having a constant show on twitch with some interesting endgame activity to show could bring in more people to this game? Honestly, I think it could make this game more successful than it is. I don't know why casuals are so scared like using 5% more for raiding content is going to break their game.