FFXIV is funding the FFVII Remake in the same way it funded FFXV. Most of the money it brings in—from subs and the cash shop—probably go into FFVII Remake production, FFXV DLC chronologing Noctis’ every day breakfast choices, and other SE projects. Then a bit goes back into FFXIV. But SE uses FFXIV to fund other projects first.
There are two different art teams that design gear—one for in-game, and one for the cash shop. If there was no cash shop, there would be no need for the cash shop team to design these items; at least not for NA/EU/JP. And you can count on the Chinese and Korean items never coming over here, because they are specifically commissioned by the companies that sponsor the Chinese and Korean versions of FFXIV. They sell for real money over in China and Korea; do you think that SE would bring them over to NA/EU/JP and hand them out for free? No, they would not.
There is no such thing as a business who thinks “I’ve made enough money; no need to make any more”. Ever. While the $18 USD outfits could stand to be account-wide at the least, there is no business alive who isn’t out to make as much money as possible. The larger the scale of the business, the higher they aim for in terms of profits.



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