They are kinda cheating us when a 3 second emote is $7 and a shirt with matching pants is $18 with no extra exp boost or stats.I don't think it's fair to say SE is "taking advantage of people".
You have no way of knowing how many more people would buy if the price was even $1.00 cheaper. Only SE would know definitively and they probably did their calculations based on historical sales, etc. to help determine at what price would both help them return a profit and cover all production costs.
At the end of the day, they are optional and if your value and the actual price dont' align, then don't buy. But to say SE is cheating people is a bit over the top.
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