This is just appalling

[Ama_Hamada]

Because that isn't how businesses work. Looking no further then clothing and shoes, which boast some of the highest mark ups of consumer goods goods in existence. Why? People are willing to pay those prices. Value is entirely subjective. What you deem an inexcusable rip off, someone else rationalizes it as a hobby they're okay spending money on. All Square Enix cares about is profit. Should enough peoplefeel $18 is acceptable, what incentive do they have to charge else? As I mentioned above, if you deem it too expensive, don't buy it. That is the only recourse potential customers have. We can complain all we fancy, but what influences change is an unwillingness to spend money.

I am not buying them, but what confuses me is people defending this explanation. I did not know SE was in the business of taking advantage of people. YES AGAIN! my main point is ignored, if they made them cheaper, more people will buy them, meaning they make more money. So you are telling me SE would rather exploit a select few while making less money then to make it cheaper so more people would buy it to make more money? what kind of business model is that? Also another point again yet ignored, this business model as you so call it is self destructive.

People don't understand something very simple:

This is business, if the item is a rip off DONT support it by buying. Once the company KNOWS the item is not performing they will take it down on price. Simple as that

But I CAN GUARANTEE YOU that many of people complaining about the price STILL pay for it and buy it. And that is just sad.

Put your foot down and DON'T BUY. This is something that has been doing on for ages and they know about it. But you all who buy it and have the AUDACITY to complain is too expensive Open their wallets and pay for it.... So what are we talking about here?

This is true and you know what? those people will have a limit. Some day in the future they will cut SE off completely as someone they do business with from the lingering resentment of feeling ripped off.
https://youtu.be/Mhz9OXy86a0?t=208