This is just appalling

[Ama_Hamada]

Because that isn't how businesses work. Looking no further then clothing and shoes, which boast some of the highest mark ups of consumer goods goods in existence. Why? People are willing to pay those prices. Value is entirely subjective. What you deem an inexcusable rip off, someone else rationalizes it as a hobby they're okay spending money on. All Square Enix cares about is profit. Should enough peoplefeel $18 is acceptable, what incentive do they have to charge else? As I mentioned above, if you deem it too expensive, don't buy it. That is the only recourse potential customers have. We can complain all we fancy, but what influences change is an unwillingness to spend money.

I am not buying them, but what confuses me is people defending this explanation. I did not know SE was in the business of taking advantage of people. YES AGAIN! my main point is ignored, if they made them cheaper, more people will buy them, meaning they make more money. So you are telling me SE would rather exploit a select few while making less money then to make it cheaper so more people would buy it to make more money? what kind of business model is that? Also another point again yet ignored, this business model as you so call it is self destructive.

People don't understand something very simple:

This is business, if the item is a rip off DONT support it by buying. Once the company KNOWS the item is not performing they will take it down on price. Simple as that

But I CAN GUARANTEE YOU that many of people complaining about the price STILL pay for it and buy it. And that is just sad.

Put your foot down and DON'T BUY. This is something that has been doing on for ages and they know about it. But you all who buy it and have the AUDACITY to complain is too expensive Open their wallets and pay for it.... So what are we talking about here?

This is true and you know what? those people will have a limit. Some day in the future they will cut SE off completely as someone they do business with from the lingering resentment of feeling ripped off.
https://youtu.be/Mhz9OXy86a0?t=208

[Harukochi]

[Bourne_Endeavor]

I am not buying them, but what confuses me is people defending this explanation. I did not know SE was in the business of taking advantage of people. YES AGAIN! my main point is ignored, if they made them cheaper, more people will buy them, meaning they make more money. So you are telling me SE would rather exploit a select few while making less money then to make it cheaper so more people would buy it to make more money? what kind of business model is that? Also another point again yet ignored, this business model as you so call it is self destructive.

That is a false assumption. You have no basis to assume they would. As per my example previously, if the Fuga set were reduced to $5 that would necessitate nearly four times the current sales just to break even. Companies have marketing teams whose job it is to determine pricing. Do you not think they haven't researched player purchasing trends and what the average player is willing to pay? Going off what a handful of people on the forums say means nothing. We're a very small portion of the playerbase. Frankly speaking, I have seen more people on Balmung alone who have this outfit than those complaining about the cost here. If this were a self destructive business model they wouldn't continue doing it. When Sleipnir garners a million dollars by itself, it's hardly a reach to say what they're doing works.

Do not confuse this with a defense of Square Enix. I, personally, couldn't care less. So long as they keep the Mogstation purely cosmetic, they can charge whatever they fancy. I'll determine whether it's worth the price or not. Case in point, I didn't feel like spending $40 on the Moogle mount (CAD suuuucks). So I didn't. A friend wound up buying it for me anyway. Likewise, I decided to hold off on the Fuga attire. What I am saying, however, is this is fairly standard practice for any company. They charge whatever the customer is willing to pay. Why do you think pre-order bonuses exist? They certainly don't run out of copies. People are willing to spend $10-30 more just for extra goodies.

[Enur]

If the prices where 5 to 10¤ though i would buy it. I like some 0f the stuff. But the current prices are inexcuseably high for a sub game.

What i would wish they did was adopt the Gw2 cash shop system where you with ingame currency can buy gems to buy items from the cashop. This would on one hand allow all items to be earned ingame and fix inflation as the rich gil hoarders get something to spend their fortune one.

[Belhi]

And I repeat again, posts like this make it sound like it costs them something significant for every sale they make (like when you buy food in rl, when someone buys something for 5 dollars or whatever, the next has to be that to cover costs that went to make it again.) You only pay the expenses once, and I get that has a cost, but selling them for 18 dollars on 1 character is a rip off and too high. If they sell them for lower price, more people will buy them. Hell I would buy the krille outfit for 5-10 dollars but why does that have such a huge cost they do not want to risk making it?

I am not a developer. But unless you are accusing Yoshi P of outright lying about it and the existence of the person who makes the decisions, without any basis, it is safe to say there are costs involved and what he said was accurate.

None of this changes the fact that player subs don't pay for these items. The items that subs do pay for are accessible in game for the people who paid those subs. These additional items are created with their development costs factored into their sales projections. They pay for themselves through their sales.

The goods too expensive? Don't buy. The gameplay of the main game isn't crippled or diminished as a result. We have plenty of glamour options in game and continually have more added. There is nothing abusive or unethical or even fundamentally wrong with what they have done. Hell, it might even have been smarter to sell it for a lower price to allow for higher sales or at least have sales occasionally. If that is the case they only do themselves out of money. It's their product. Its up to them what they sell it for. Its not like people cant play or are put at a severe disadvantage if they don't have those items.

Subscription is irrelevant in the pricing as it doesn't factor in one iota to the price or the cost of development.

If the prices where 5 to 10¤ though i would buy it. I like some 0f the stuff. But the current prices are inexcuseably high for a sub game.

What i would wish they did was adopt the Gw2 cash shop system where you with ingame currency can buy gems to buy items from the cashop. This would on one hand allow all items to be earned ingame and fix inflation as the rich gil hoarders get something to spend their fortune one.

That system would require Gil to become purchasable for real money which would be arguably pay to win since the top level crafting gear is BiS at the launch of a raid teir until people upgrade to the actual raid gear. Without screwing over crafters, I am not sure how this could be implemented.

[Enur]

That system would require Gil to become purchasable for real money which would be arguably pay to win since the top level crafting gear is BiS at the launch of a raid teir until people upgrade to the actual raid gear. Without screwing over crafters, I am not sure how this could be implemented.

They could do it without offering the gems to gil conversion. This would just make the cashshop one gigantic gil sink where its either gil or Irl money. This of course runs the risk of the devs making more and more expensive cashshop gear in order to make people play longer and farm gil, but tbh, people are already farming their butt off for loads of gil.

[VeliusVire]

I recall during one of the recent Live Letters, EU Fanfest perhaps, that people really wanted an Umbrella Mount and a Krile outfit set. Yoshi P has said they had no plans to make any such thing, but if people demanded it, it would be made but would be pricey as it takes away from development of other things. The crowd cheered loudly and pretty much expressed their want to have it. You can't be mad at SE when the playerbase actively keeps saying "Yes, yes make more! Make it expensive! I don't care, we'll buy it!", vote with your wallet, but since the prices are still as high as they are, then /CLEARLY/ the community is accepting the prices, whether or not they're happy spending the money isn't important, the fact is that they DID.

[RaquelleAvarosa]

-throws more money at SE-
Because I can and because I want to.

[alimdia]

While "speak with your wallet" is indeed a good course of action, it's good for people to let the company know they would be willing to spend if the prices were lower.

As a side note...

I, personally, couldn't care less.

That's very hard to believe, you're very invested in defending the company at every chance, more than any other forumer I've seen. No offense.

[Dualblade]

I recall during one of the recent Live Letters, EU Fanfest perhaps, that people really wanted an Umbrella Mount and a Krile outfit set. Yoshi P has said they had no plans to make any such thing, but if people demanded it, it would be made but would be pricey as it takes away from development of other things. The crowd cheered loudly and pretty much expressed their want to have it. You can't be mad at SE when the playerbase actively keeps saying "Yes, yes make more! Make it expensive! I don't care, we'll buy it!", vote with your wallet, but since the prices are still as high as they are, then /CLEARLY/ the community is accepting the prices, whether or not they're happy spending the money isn't important, the fact is that they DID.

Oh goddamnit you had to remind me about the umbrella and how it'll probably be cash shop. Atleast I have a Fantasia in the waits for it. >>