This is just appalling

[Bourne_Endeavor]

And I repeat again, posts like this make it sound like it costs them something significant for every sale they make (like when you buy food in rl, when someone buys something for 5 dollars or whatever, the next has to be that to cover costs that went to make it again. You only pay the expenses once, and I get that has a cost, but selling them for 18 dollars on 1 character is a rip off and too high. If they sell them for lower price, more people will buy them. Hell I would buy the krille outfit for 5-10 dollars but why does that have such a huge cost they do not want to risk making it?

Because that isn't how businesses work. Looking no further then clothing and shoes, which boast some of the highest mark ups of consumer goods goods in existence. Why? People are willing to pay those prices. Value is entirely subjective. What you deem an inexcusable rip off, someone else rationalizes it as a hobby they're okay spending money on. All Square Enix cares about is profit. Should enough people feel $18 is acceptable, what incentive do they have to charge else? As I mentioned above, if you deem it too expensive, don't buy it. That is the only recourse potential customers have. We can complain all we fancy, but what influences change is an unwillingness to spend money.