There are plenty of exclusive items in the cash shop... it's not a recent thing at all. The point that you seem to be missing is that they are all cosmetic and/or can be earned in game (dyes, old event items).
Just because you want something in the cash shop doesn't mean that you're entitled to it. No more than you were entitled to any of the special glamours or mounts that have been released so far. In the real world, that means SE is doing their job properly as a business. They are correctly incentivizing if they have made you want to buy something.
You seem to continually forget that SE isn't a charity. They provide services and content for your sub. Access to every cosmetic in the game was never part of the sub deal.



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