Is our sub fee not enought

[Vaer]

we prob have one of the weakest cash shops in an mmo

Wouldn't really say that. There are around 200 items in the cash shop. 200~ items in a subscription game. Most of it is old stuff but it is sort of ridiculous to me. I think XIV's cash shop is more aggressive than WoW's which for most of the old seasonal stuff is still available in game the following year.

XIV's cash shop is updated almost every month. Only thing we don't have now is the WoW token.

The only thing you could say is most of it is cosmetic (well until they release the jump potions anyway).

Anyways, it's how the game industry is now. Even though you buy a full game they still try to sell you day one DLC and season passes. "Buying the game" doesn't give you everything anymore and hasn't for a long time.