I play both games, like both games, none are superior to each other I just like a bunch of aspects from each game and hope that they'll learn something from each other.
For example WoW has Mythic Dungeons+ where you get a modifier to change the difficulty for the enemies inside, for example when a mob reaches 30% it enrages same with all mobs/bosses. It adds variety to the dungeons and I wish FF XIV had something like this in the form of Savage Dungeons to provide people with a 4 man dungeon LS/FC as the rewards in WoW can be on par with raid drops or can roll better and higher in ilvl.
I personally enjoy the classes in FF XIV compared to WoW I know it's a bold statement but it's just what I prefer it's probably because FF XIV is more alt friendly compared to Legion as if you're behind on artifact power for your weapon you're basically screwed at this point in the xpac, or you're farming a ton of artifact power to only find out your friends are higher lvl then you.
World quests are enjoyable until you do them everyday over and over and get the same ilvl 800 blue, gold or garrison resources, i'm glad it adds world flavor something I love in MMOs which is why I wish FF XIV had more world stuff to do besides FATEs. World quests are a blessing and a curse as 3 of my friends on another server have 3 legendaries 1 for each person and they've played 2 weeks where i've grinded my ass off, did the raids and get nothing it's frustrating as all hell.
I prefer the trials compared to the boss fights in Legion as well, now don't take this as FF XIV's bosses are superior no they're not the trials and Midas + Creator are prime examples how much fun i've had in this game. I do enjoy the Emerald Nightmare but the bosses are just well...forgettable FF XIV makes me remember them especially Titan EX and Seph EX like holy shit those are prime examples of fights done right even the new trial Sophia is tons of fun with uniqueness.
As for stats yeah no competition WoW has better stats mastery being notable as it changes depending on spec and adds flavor to your class that you play for example mastery for demon hunter tanks adds more mitigation and attack power based on mastery it's bloody brilliant. As for FF XIV we only have Crit, Det, Sks, Sps, Parry, which don't offer as much as say mastery or haste in WoW. Gear upgrades in WoW feel more rewarding too I remember doing a heroic and getting an ilvl 850 trinket out of there my first week and was amazed that I got it whereas getting a gear upgrade in FF XIV is just like well it is an upgrade but I don't really feel it at all because of the stats (if you're going for the right ones that is) you'll barely feel a difference.
Gonna tie these both in together the battle system and music I enjoy a lot more then WoW yeah 2.5 GCD is notably different but it works well with the combos and OGCDs for WoW I just spam my 1-2-3 and my mitigation ability as I play tank as well as my other 2 OGCD abilities. It works but it's simplified to the point where a 5 year old can do it, compared to FF XIV to perfect your class albeit tank, healer, DPS pushing your class to the limit is much more rewarding then in WoW where based on spec, nerfs, patches etc your class can reign supreme but in FF XIV knowing your class inside and out and being a good player is much better in my opinion.
Anyways those are the points that stood out to me from a long time vanilla WoW player and a 2.0 FF XIV player I enjoy both and i'll continue to play both it's what I truly enjoy.
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