I dont know about SWTOR and RFIT, but as a player who had played Aion & Tera, I can tell you it is not the reason ppl left those 2 gameAnd thus it beggins....I've seen this "vanity only" cash shop in far to many games...Aion, SWTOR, Tera, Rift, etc.
Spoiler alert: it never ended well...they kept putting more and more stuff in the cash shop, eventually gameplay affecting items ("it's not P2W, it's just a commodity item.....might as well get ready for that excuse), people got mad, people left....games went F2P to survive.
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