The fun part is beating the enemy.The reason ballista/brenner failed was because there was no incentive to participate, not becuase nobody had any interest whatsoever. If ballista gave out cool rewards, you could be sure everyone would have been all over that. Wolve's den DOES have cool rewards. There are going to be people who have never done pvp before who will go "oh wow, I want that cool armor with the tiger head helmet or "dang I want those cool goodies" and queue up just for the chance to get them.
If you give people a reason to go, they will go. I guarantee you, if ballista had material rewards, even if they were cosmetic, more people would have stuck around. TONS of people were playing it when it first came out. Then they discovered there was nothing in it for them, so it essentially slowed their PvE progress without any benefits. Almost nobody does anything just "for fun" in an MMO, at least not anymore.
You don't need anything else.
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