FF14 player count reached the lowest point in 4 years. We lost 75% of the playerbase.

[BlisteringFrost]

SHB was much more popular than Stormblood. Devs rightfully interpreted that to mean players preferred all the business with shards, ascian and light vs dark to all the garlemald stuff. So they used this feedback and focused on what players seemed to enjoy.

You can't please everyone of course.

I wonder what happened during SHB that kept people at home for 3 years....

What could it POSSIBLY be..... Hm....