The issue is NA / EU mentality, which is for too great a part "just here for the xp". There is actually a way to solve this, and that is more moderation. There need to be hard (and fast) consequences for people who engage in lethargic behavior / feeding, as well as all their enablers. Posting anything that undermines another player's motivation to participate and win ("it's just a game", "it's not even real pvp", "lol don't take it all so serious") should all fall under the umbrella of nuisance behavior and obstruction of play. There is a certain irony that a community so averse to any kind of "toxicity" is so okay with dismissing and talking down other people for wanting to actually have a good pvp match, when they voluntarily joined a pvp match, but aren't remotely interested in pvp.