Why do casual players seem entitled to cosmetic items added in game?

[hydralus]

EDIT: Let me add to that; How are so many people in this thread claiming that the casuals just want every reward dumped into their inventories without doing anything for it, while at the same time this entire forum is aflame with threads from casual players wanting to play content and there not being any for them? This is utter cognitive dissonance.

I'll claim it. People would legitimately complain less if the reward were put on the mogstation for $5 instead of something you actually have to play the game for. In fact, they DID put exclusive hair on the mogstore for $5 and there was barely even a grumble about it. People's priorities and expectations are broken.