Quote Originally Posted by SieyaM View Post
Honestly it does seem a little too capitalist that there is an abundance of cash shop only items that is continually updated with new material while in game content such as variants have so little rewards offered that there is no point in doing them more than once.
Even if one single content piece only gets one reward attached to it and no future updates, content as a whole is regularly having more rewards added, far more than what goes on the cash shop. There are loads in Island Sanctuary, there's the one from Tataru's questline, three new PVP outfits, four from Variants, regular glamour-from-maps and all the endgame gear as well.

They're not going to keep adding new rewards to the individual piece of content though. Everything just gets whatever it gets when it's released, and those are the rewards permanently.