Riddle me this then. How would you encourage participation and taking the top end of the leader board seriously? If the rewards could just be obtained at any time (or as we see now, the rewards being non-existent), you'd lose competitive integrity since people would care a lot less, which isn't healthy for Ranked in an incentive-driven game.
Believe me, as much as I am defending my point about it I can understand people being mad at the limited supply, but please understand that you simply cannot directly compare PvP Ranked with doing Ultimates or Savages beyond both having exciting items. If there was no limited supply, there would be no actual stakes.
In games like Overwatch this is fine given the whole game is PvP (and Ranked generally is a scaling experience), in FFXIV you have to incentivise players to do something.
Being top of the leader board isn't enough?
People who get speed clears or world first don't get anything either.
They don't even get titles. Why should top 100 pvp be any different?
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