Okay here's another idea.

*A loser's ward.
*After 'x' number of weeks, let's say 15 weeks (or whatever) of bidding and losing, you have access to a new ward that has been opened. Only people that have lost the lottery the required number of times are allowed to join the lottery of the new losers ward.
*Could even have the bigger losers ward for those how have gone 15 weeks losing in the losers ward.
*One more final, biggest losers ward, if you lose for 15 weeks in the biggest losers ward you get a unique title "The biggest loser" as a consolation prize.