That people like difficulty and involvement in content they love. And simplicity and ease only make for a forgettable experience. As such, they should make FFXIV more challenging because the game is too easy.
For example here is a video of a Warrior Soloing Paglth'an, the latest dungeon available to players and part of the so called "Expert" duty roulette.
https://www.youtube.com/watch?v=CMgTambpkRc
I don't know about you but knowing the content is so easy a single person can mow through the entire dungeon without any aid defeats the purpose of having a team or playing multiplayer. It's also very sad as a party member knowing you are just there just because, its not like they need you or anything. You want to help? great, You want to sit down and not do anything? They'll keep going just fine. Your presence is meaningless to a good tank with self heals or two players that know how to handle things.
It's a very empty feeling to be in a game and knowing the content is so easy you do not matter at all.
You apparently need to be an "extreme" level player or above to begin to matter. I don't think anyone can look at those labels and agree with a serious face. I also don't say this because I dislike the game, I say this because I want it to improve.